Cortisol in Control
Corcept Therapeutics, Incorporated.
Role
Led day-to-day execution of a multi-channel campaign designed to drive audience awareness, engagement, and action.
Client Leadership
Managed communication across clients, creatives, and cross-functional teams, helping align feedback, navigate evolving priorities, and keep work moving forward throughout the campaign lifecycle.
Challenge & Goal
Translating complex information into accessible, engaging messaging while driving awareness and action through a cohesive multi-channel experience.
Approach
An audience-first, integrated approach was developed to simplify complex messaging and create a cohesive experience across channels.
Role & Responsibilities
Day-to-day client lead and primary point of contact
Led cross-functional collaboration across creative, strategy, production, and media
Managed timelines, budgets, and deliverables
Navigated stakeholder feedback and approval processes